Systems built with AI. Run by a human.
I fix the systems between a paid click and a qualified lead.
For agencies and the brands they run. So that tracking, landing pages and follow-up turn paid traffic into qualified leads, instead of dead ends.
12 years in paid social · 5 years building the systems behind it
Free landing page scan
Paste a landing page. See what it tells the ads.
Seven checks against the page itself. No signup to see the first three.
This checks the page only. Account-level waste needs access, which is the next step.
Works with
What I fix
Where the leak usually is
Your paid traffic may be doing its job. But the leak can still be in the page, the tracking or the follow-up.
Because I have run the ads and built the systems behind them, I can find the gap between the paid click and the CRM. Then I help you fix it.
Conversion tracking audit
Server-side GTM, Meta CAPI, GA4, deduplication. Every conversion counted once.
Paid social teardown
Meta and LinkedIn optimized toward revenue, not a pixel firing twice.
Automation blueprint
Routing, CRM sequences and reporting that keep working after handover.
Where the four doors lead
From findings to a working, measurable system.
Fixed scope, based on your diagnostic. One scoping call happens after the report, so we discuss the fix, not a pitch. Built with AI where it speeds up delivery. Tested against real data before anything touches a client account.
3–6 weeks
Typical scope, fixed and based on your diagnostic.
Diagnostic credited
If we build it together, the diagnostic fee comes off the build.
No retainer required
Built, tested against real data and handed over.
How I build
AI speeds up the work. Human judgment signs it off.
01
Capture
Scripts pull account structure, page content, tags and CRM fields so I start with the full picture.
02
Analyse
Models compare the data against a maintained specification and flag possible issues quickly.
03
Review
I validate every finding, write the report and record the walkthrough myself.
04
Build
Automations are drafted with AI, then tested against real data before launch.
What clients say
“Val has been a huge help, supporting us across a wide range of tasks. He’s not only highly skilled but also a pleasure to work with: friendly, reliable, and a great communicator. We’d highly recommend him.”
Jonathan Bradford
Managing Director, KOTA
“I really appreciated Val’s foresight and efficiency in coordinating the Lunas Collective website project, which we built completely from scratch. His initiative in providing and suggesting templates made the collaboration more cohesive and productive.”
Ria Landingin
Co-Executive Director, Lunas Collective
From the blog
Plain answers to the questions I get most.
About
I’m Val, a growth engineer in Cebu. I have spent 12 years in data-driven marketing and the last 5 building the tracking and automation layer agencies often need several specialists to cover.
Also
Co-founder and COO, Advenient
Growth marketing talent in the Philippines for agencies abroad.
Elsewhere
Other things I’ve built
AI Growth Strategy Canvas
Turns raw business context into a structured growth roadmap in minutes.
Wanderplan
Travel journal with an AI assistant that suggests routes from real entries.
Before you ask
The questions that come up on every first email.
Anything not covered here, write to hi@vlbonite.co and I’ll answer it myself, usually the same day.
The conversion tracking audit checks whether your reports reflect real conversions. That means the tags, events and attribution signals between your site and your ad accounts.
The landing page review looks at why paid visitors leave before converting. For example, message match, page speed and form friction.
So start with tracking if your reports don’t match reality. But start with the page if traffic is fine and conversions aren’t.
It depends on the service. The paid social teardown and landing page review need no account access. The conversion tracking audit uses read-only access to your analytics and ad accounts. The automation blueprint includes one 60-minute call.
Landing page review: 3 business days. Paid social teardown and conversion tracking audit: 5 business days. Automation blueprint: 10 business days. Each ends with a written, prioritized fix list.
Yes. If we move from the diagnostic into a full build, your diagnostic fee is credited against it. Builds are fixed-scope with no retainer required.
Meta and LinkedIn Ads, Google Ads, GA4, Google Tag Manager (including server-side), Meta CAPI, Looker Studio, Zapier and Clay, plus CRM lead routing and follow-up.
Thirty seconds to see what a landing page is telling the ads.
Free scan, then the fastest paid route if you want one. Fixed price, written findings, no call to start.
